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About the Membership Management Forum

The MMF has evolved out of a working group of paid membership managers whose member organisations are part of the Association of Leading Visitor Attractions (ALVA). The group proved an extremely valuable networking and learning mechanism for participants who felt that it would be beneficial if it opened up to other paid membership managers who were not part of ALVA.

MMF was launched in September 2004 at an inaugural meeting at the Natural History Museum with paid membership managers from more than 20 organisations. The aim was to develop a professional networking group that will expand over time to become the UK wide body for people employed to develop Friends and membership groups in British museums, galleries, heritage attractions and performing arts venues.


The group will also: